You are not your target market Part 2

You are not your target market:
What you like doesn't equate into what customers like.

I may not like country music, but I
enjoyed Rusty and Jim's performance. 

I don't like country music. I don't like pop up newsletter subscription boxes. I don't even like the idea of whipped cream flavored vodka. None of that should influence my marketing. What should? My customers.

What do my customers like? What music will appeal to them? Do they appreciate being offered a chance to subscribe to our newsletter? What flavored vodkas do they want to buy from my store? I can't answer for them. I need to let my customers answer.

You let your customers answer by asking them directly, by measuring the changes in their responses when you change something, by split testing two different things against each other, by ordering the vodka and measuring sales.

Stop pretending your customers are the same as you.


You are not your target market:
Let your customers be themselves. 

(See also You are not your target market Part 1.)

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