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Heading to SXSW? Consider our session: How did this happen? I'm in business!

Applaud each other this weekend

Friday, March 12, 2010

Every week, I open a new Basket. I call it the Brag Basket, but it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

The basket is open all weekend, from March 12-14, 2010. I'm away at SXSW right now (I think that was a brag!), so I need you to applaud each other.

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community. 

How does it work? You write a comment on this post, email me, tweet me, or comment on this note on Facebook. You tell something great about your week, or you give plaudits to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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Small business time savers

Thursday, March 11, 2010

[Denise McGill is back, with another smart guest post. Today, she wants to help you save some time in your day.]
 
How many productive hours are lost in a typical day due to lack of training, standardization or outdated materials? Utilizing time management and having the tools to be productive can cause fewer headaches for business owners and increase employee job satisfaction. Removing the roadblocks and frustrations that employees come across, makes them more efficient.
 
If you or an employee is spending longer than necessary to prepare correspondence or a spreadsheet for a meeting in the morning, then these five tips will increase performance and save time normally lost during the workday.
 
Create templates or master forms for email correspondence – This is a huge time saver whether you are a sole proprietor or a large corporation. For instance if you have a technical support department and find the same questions popping up over and over again, design a standard email response to answer those questions. Of course, you are free to tweak those emails as necessary, but a template gives a foundation to build on. A well thought out email response presents a standardized response, appears professional and eliminates spelling errors as well
 
Include an automatic email signature – Full contact information should be included with every email sent. You can easily utilize this function within your email software. Don’t make customers search for contact information.
 
Learn to use the software on your computer – Hours of productivity and time management can be lost in a day if you have employees that cannot adequately use the basic functions available on a spreadsheet or word document. Not knowing how to format or use basic formulas can have an employee laboring over a project needlessly and ultimately missing deadlines. If the budget is tight, have an internal employee teach the basics of the computer software your company uses – it is well worth the day spent to bring everyone up to speed.
 
Prepare job function manuals – Lose the tribal knowledge mentality. As employees leave the business, they take their knowledge with them. Job descriptions with step-by-step instructions on how to perform the job should be created so new employees can step right in without skipping a beat. Nothing is more frustrating to a new hire than winging it until they figure out their new job the hard way.
 
Delete or archive outdated material on the computer – Are there five versions of the same document on your computer – each with slight variations to them? Using outdated material can cause havoc internally and well as with customers. Be sure to archive or delete information that is no longer in use. It is also handy to use the “view header footer function” in your document to insert creation or revision dates on forms. This assures you are using the most current version of the document.
 
Standardized information, updated documents, and clearly defined job functions are key to a smooth running business. 



About Denise: 
Denise McGill is a freelance copywriter specializing in catalog product description, copy makeovers, web content, landing pages, promotional materials, articles and more. Visit her website at http://mcgillcopywriting.com for more information on giving your business the competitive edge.

 
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You must have imagination

Tuesday, March 9, 2010

Double Rainbow and Bales

A man to carry on a successful business must have imagination. He must see things as in a vision, a dream of the whole thing.
Charles M. Schwab

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Startup insights from the Entrepreneurship Conference

Monday, March 8, 2010

At the Oklahoma Entrepreneurship Conference, a new feature was the Entrepreneur 360 panel. A group of startup experts offered insight and feedback to two actual start up founders.

I won't get into the details of their businesses, but I will share a few thoughts that apply to any startup.
Sacred Valley

  • Being an entrepreneur is like climbing a mountain. You get to the top and there is a another mountain, and another mountain.

  • Investors don't want to give you the answers. They want to know that you have the answers.

  • Presentations about your startup need to include your TEAM, not just your product and market.

  • Key startup question: Why are you and your team uniquely qualified to dominate this market?

  • Investors do not invest in technology; They invest in the team that knows the technology.

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What Third Tribe does for me

Sunday, March 7, 2010

As I work on building the business of Small Biz Survival and Tourism Currents, I'm learning and sharing what I learn at the Third Tribe Marketing site.

Besides the interviews and other resources, there is a forum full of some of the smartest people in marketing today: Chris Brogan, Brian Clark, Sonia Simone, and many more.

I was lucky enough to spend some time with Chris when he was in Oklahoma, and we brainstormed several ways to improve Tourism Currents. Now, if we could just do that every month or so, it would be wonderful. That's why I joined Third Tribe. It's a chance to hold those brainstorming conversations not just with Chris, but with a bunch of intelligent people. 

If you are a blogger or social media person who wants to build a business, it's a good deal. It's not as much for small businesses looking to add social media.

Because I'm finding it exceptionally helpful to my business, I'm an affiliate. I believe in its worth that much. Right now, the cost to join is only $47 for a full month. To put that in perspective, you'd pay more than that for just one hour of my consulting time. And I'm far from the smartest person in the Third Tribe.

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Regular Features

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  • Tourism: taking tourism to new places
  • Failure: if you aren't failing, how are you learning?
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