Tuesday, May 13, 2008

What to do when your business is being squeezed out of existence

Here's some insight into a business being squeezed out of existence. Professional photography: portraits, weddings, and studios.

If everyone has an awesome digital camera, who needs a professional photographer?
How long can a professional keep charging $55 for an 8x10 print, when I can get one printed online for under $5?
Can enough customers afford a $4,000 base wedding package to sustain a business?

Authors and pro photographers Shawn, Pamela & Gavin Richter have written a fine justification of their expertise and cost at Why are Professional Photographers so expensive? The problem is that a justification like this, no matter how well received by your professional peers, is not a solution to a fundamental shift that undermines your business.

Let's brainstorm. You're smart. How can you help the professional portrait photographer survive as a business? Anything is fair game, from minor tinkering with pricing to a complete re-engineering. The comments are yours.


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Sunday, May 11, 2008

Subscribe to our newsletter

To help you continue the conversations we start here, I've introduced a newsletter. It features bonus material that doesn't appear on our site. My hope is that it will be exactly the kind of thing that you might pass along to others in the small town small business arena, to share our conversations.

Note: I will never sell or distribute your contact information to any 3rd party. I will contact you with occasional opportunities related to stuff we talk about here. If it gets to be too much, every newsletter will have instructions on how to opt out.



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Saturday, May 10, 2008

How to convert freebies into paying clients

Every small service business gets them: people fishing for free help, or asking twenty questions so they can go off and do it on their own. If you don't have an established way to help them easily and convert them into paying clients, you are missing out on business and going crazy, I'll bet.

Cody Heitschmidt (@codyks) mentioned to me that he gets three or more calls a week from people wanting his free advice so they can do their own websites. What can he do to convert these people to potentially paying clients, without driving himself to distraction and bankruptcy with giving free help?


Educate them on your terms



The basic answer is to offer them the help they need, but in a way that respects your valuable time. Here are two ideas of how to educate people on your own terms.

Create a standard booklet you give to people that want to do it themselves. Invest a few hours in creating a simple how-to booklet, and recoup those hours you would normally spend trying to assist the freebie-seekers. You probably have all the info you need on your blog.

Why not do workshops? Charge a modest fee. Then Do-It-Yourself-ers can be encouraged to take the class. This lets you group up the learners, help them all a certain amount, get paid for it, and allow some of them to see that they really do want professional help. Then the next time you get hit up for more free advice, you can hand out a flyer for your workshop.

The goal is to give them some help, but do it in the least time-intensive way possible. And to make them as likely as possible to come back when they graduate to wanting professional help. The more you give away, the more you get, if you are smart about how you do it.

Cody already teaches classes, and he has plenty of clients. But we all need ways to give good customer service, even before the person becomes a paying customer.

This article is part of the Small Biz 100, a series of 100 practical hands-on posts for small business people and solo entrepreneurs, whether in a small town, the big city, or in between. If you have questions you'd like us to address in this series, leave a comment or send us an email at becky@smallbizsurvival.com. This is a community project!

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Friday, May 09, 2008

Small business ideas for small towns ebook

Need ideas for a small town small business? We have a new ebook for you.

20 Small Business Ideas for Small Towns is a short ebook detailing 20 different ways you can make a successful business in a small town. It also covers seven ways to generate your own ideas, so you can dream up the small biz idea that best fits you.

This booklet is brought to you by Network Solutions, thanks to Shashi B.


If you want to purchase paper copies in bulk, just send me an email.

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A fresh Brag Basket is ready!

brag basketEach Friday, I open the brag basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects.

Tony Katz explained why this matters:

It's ok to have success, it's ok to have great things happen in your life and it is ok to talk about those things. Embrace the good things that happen and the work that it took to get the good things to happen. Then, focus on more good things, and make them happen. The vision is only achieved through the action.

Last week, our old friend Sandra was joined by new friends Carolyn and John. Will you put something in the Brag Basket this week?

You can brag on a friend, your own project, yourself, others, anything! You don't need special permission or anything. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.

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Thursday, May 08, 2008

The role of marketing

If you are doing wonderful, exciting things that will help other people, then you owe it to your potential customers to learn marketing and selling skills so you can connect more people to your benefits.

If you are learning marketing and selling skills because your only focus is on generating more money for you, well, then ...

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Tuesday, May 06, 2008

When NOT to be a Sole Proprietorship: Forming an LLC or S Corp

Sole proprietorship is the simplest form of business, but it also has some disadvantages. So for this installment of the Small Biz 100, I'll talk about some of the situations where you don't want to be a sole proprietorship and what types of business you might want to form.
Note: All of this discussion is specific to small businesses in the USA.
Note 2: More info on when TO be a sole proprietorship is in the Checklists for starting your first business post.

When not to be a sole proprietorship


If any of these factors apply, then it's time to look at other forms of business:

Ownership - if you want to bring in a partner
Liability - if you have the type of business where you are more likely to be the target of a lawsuit
Taxes - if you are going to do so well financially that taxes are going to be an issue
Investment - if you want to be able to bring in other people in an ownership position
Selling - if you want to sell the business and make it easy to transfer to new owners


Other business structures


If any of those qualifiers applied, or you have other reasons, you can start your business with a different form. If you've already started your business, you can convert to another form at any time.

Above sole proprietorships, the two most reasonable forms are LLC or S Corp. These two share some benefits:
  • Both offer some liability protection for owners (if the company is sued, you are not personally liable, usually).
  • Both types can have multiple owners.
  • Neither type requires a separate tax return.
  • Both allow income to pass through to owners before taxation.

What does that "pass through" business mean? It means that the LLC or S Corp doesn't file its own tax return and pay taxes. Instead, the income is passed through the company to the owners. Then the owners declare this income on their own tax returns. Of course, no matter what form of business you create, you are responsible for paying taxes on the income of the business. Sorry! No getting around it. You may be able to reduce your overall tax burden by allowing the new business to hire you as an employee. But if you are getting to that point, you have also gotten a tax advisor, right?

The requirements to form both an LLC and an S Corp are fairly similar.
  • Both are treated as separate entities and require a new Employer Identification Number (EIN).
  • Both require a written agreement to determine how they will operate.
  • Both require filings to create them.
  • Both require ongoing paperwork, such as official meetings and documentation. (The LLC takes less of this, if you ask me.)

LLC - Limited Liability Company
LLC's are regulated by the states, and the rules vary. This means there is not one single guide for creating an LLC. I could tell you all about how I formed mine in Oklahoma, but it wouldn't help you create one in Indiana. The general guideline is to check with your Secretary of State. They usually regulate these filings. You can also check in with your local Small Business Development Center, and they can give you the local scoop.

A few general rules apply nationwide. The owners of an LLC are called members, and the first filing is usually called Articles of Organization. You'll also need to create the governing document, usually called an Operating Agreement. All the members have to agree to those operating rules. Some states allow one person to form an LLC on their own, and some states require a minimum of two people to start up.

LLC's can be more flexible in terms of how they are taxed. An LLC can elect to be taxed like a sole proprietorship (probably best for one person LLC's), a corporation, or a partnership. This is another place where you want to invest in some professional advice, to be sure you select the proper form.


S Corp - Subchapter S Corporation
Because the S Corp is regulated by the federal government, the tax rules do not vary from state to state. So if you plan to do business with locations in several states, go with the S Corp.

Corporations are still created in your individual state, usually with a filing at the Secretary of State's office. Once you've formed the corporation in your state, you need to let the IRS know that you want it to be a Subchapter S Corp, by filing a form 8832 with the IRS. And you need to do that quickly, within 75 days.


General Partnerships and why I don't like them
Few people choose to go into a general partnership anymore. Every partner is responsible for every debt and decision of every other partner. That unlimited liability is enough to scare most people away, especially since more attractive options like LLCs and S Corps can cover partners.

But sometimes people end up in a general partnership by accident. Just like the default form of a single person business is the sole proprietorship, the default form of a multiple person business is a general partnership. If you go into business with a friend, without putting any arrangements on paper, you just formed a general partnership. The good news? You can re-form as an LLC or S Corp at any time.

This article is part of the Small Biz 100, a series of 100 practical hands-on posts for small business people and solo entrepreneurs, whether in a small town, the big city, or in between. If you have questions you'd like us to address in this series, leave a comment or send us an email at becky@smallbizsurvival.com. This is a community project!

Get the whole series by subscribing to Small Biz Survival.
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Friday, May 02, 2008

Embrace good things in the Brag Basket

brag basketEach Friday, I open the brag basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects.

Tony Katz explained why this matters:

It's ok to have success, it's ok to have great things happen in your life and it is ok to talk about those things. Embrace the good things that happen and the work that it took to get the good things to happen. Then, focus on more good things, and make them happen. The vision is only achieved through the action.

Last week, we had a flood of wonderful brags, compliments, and comments, even a few contributions from Twitter! What will you put in the Brag Basket this week?

You can brag on a friend, your own project, yourself, others, anything! You don't need special permission or anything. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.


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Thursday, May 01, 2008

Would you live in a small town?

Our Friend Shawn Kirsch is starting a conversation on living in small towns. His goal is to revitalize his hometown.

I understand completely why people move away, and leave North Dakota completely for that matter. But as much as it may benefit me to move away, and be around more people with the same mindset as me, technology wise, I would rather be the guy who turns things around, and gets people to move here.
Make no mistake. Shawn gets the problem.
The problem I see is the people with money have no vision, and the people with vision have no money. This is compounded by the people that have the clout to do something, don't want to listen to young people with 'radical' ideas like blogging and social networking.
Join the discussion at Shawn's place.

[Photo: My hometown, Alva.]

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The right way to deal with a complaint

We talk enough about small business mistakes and customer service problems, that I'm always happy to share successes, too. Our friend Mike Gunderloy was kind enough to share this story, after mentioning it on Twitter.

We're having our entire yard redone this year - from sprinklers to new patio to replacing every growing thing on the lot (the previous owners' landscaping just didn't agree with us). As part of the deal, the kids are getting a nice new play area, with a giant play structure in the middle. After poking around a bit, I decided to order one of the high end wooden sets made by Gorilla. A little bit further research on the net led me to WillyGoat, who had the exact set I wanted and beat the price that it would cost me to buy from Gorilla directly.

So, I placed the order, gave them my credit card number, and they had 800 pounds of play structure pieces on a truck headed my way the same day. In consideration of my aging back, I paid the extra $60 to get it delivered by a truck with a liftgate. The boxes showed up today, as promised - on a truck with no liftgate. Fortunately, several of our landscapers' helpers were planting things, so I press-ganged them into helping haul the 200-pound boxes off the truck and into my front yard.

Then I called WillyGoat, expecting to run into a barrage of questions and resistance over refunding that extra $60, probably blaming it all on the trucking company. I was completely surprised. The friendly gal on the phone took the order details and promised to get right back to me. Then, 14 minutes later, my phone rang - with the news that the extra charge had been reversed. No questions, no argument, no fuss; they just did the right thing. And if I need more high end play equipment - or anyone else in my neighborhood full of kids does - I know where I'm heading first.


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Wednesday, April 30, 2008

SBA Basics: 504 Loans

Recently Becky asked me to help with some information about US Small Business Administration (SBA) programs. Here are a few basics everyone needs to know; first, SBA does not do direct lending except for disaster assistance. They also do not have grant funding.

What do they do? They offer a guarantee to a lender that helps small businesses qualify for longer term, better interest and they give the lender a degree of comfort on an otherwise risky loan. If your credit is horrible and the project or business idea you are trying to fund is not viable, this program won't help you.

Here, just released from SBA is an excerpt from their latest BankNotes newsletter on the 504 Loan program.

Certified Development Companies can help small business qualify for SBA loans

Growing businesses are often unable to qualify for traditional financing because of the difficulty of coming up with a down payment of 30 percent or more. When a conventional loan is not possible, a 504 loan may be the answer. The SBA 504 Loan Program gives small business owners the following advantages: generally a lower down payment; below- market, fixed rate financing, which avoids the uncertainties or future market fluctuations; and a longer repayment term that brings debt service in line with the cash flow generated by the asset.


Virtually all types of for-profit small businesses are eligible for this program. Loans cannot be made to investment companies, or businesses engaged in speculation or investment in rental real estate.

The loans are for acquiring long-term fixed assets, such as land, build­ings, machinery and equipment. Loans can also be used for building, modernizing, renovating or restoring facilities or purchasing long-term machinery and equipment


The SBA’s 504 lending intermediaries, Certified Development Companies (CDCs),serve your community to finance business expansion needs through the 504. CDCs are nonprofit corporations set up to contribute eco­nomic development in their local communities. CDCs work with the SBA and private sector lenders in a public-private partnership to provide financing to small businesses.

The maximum SBA debenture is: $1.5 million for regular 504 loans meet­ing the job creation criteria or a community development goal; $2.0 million for loans meeting certain public policy goals; $4.0 for manufacturing loans.

Information on all SBA programs can be found on their web site at www.sba.gov

This article is part of the Small Biz 100, a series of 100 practical hands-on posts for small business people and solo entrepreneurs, whether in a small town, the big city, or in between. If you have questions you'd like us to address in this series, leave a comment or send us an email at becky@smallbizsurvival.com. This is a community project!

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Naming Your Business

I recently found Ben Means Business, a great blog on small business topics. Ben found me through Twitter and I want to share his blog with you. http://www.ben-means-business.com

His most recent article had some helpful hints on choosing a name for a new business. He started with three questions; Is it descriptive?; Is it memorable?; Is it timeless? His examples are real world and will make you think about that most important step in start up; What's My Name!

Tuesday, April 29, 2008

May 1 talk to your neighbors

On Thursday May 1, Barbara K. Baker proposes we revive some real world connecting. Get out and chat with a neighbor.

Maybe even deliver a little May Day basket. Do you remember those little baskets of flowers you would leave on a neighbor's door? Just exactly the kind of thing that used to be a hallmark of small towns, now nearly gone.

Even as we build stronger connections in the online world, we are losing connections in our own physical community. Share some social love with your real world neighbors.

Care to help promote? Twitter it. Change your Facebook or BrightKite status. Blog it. Utterz it. Take a picture and share it in Barbara's May Day Flickr group.

Remember: it’s all about visiting with a neighbor. You're from a small town. You can do that.

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Monday, April 28, 2008

Read and Comment Day

Chris Brogan declared a Read and Comment Day, to get out and comment on others' blogs. Here are the interesting finds I thought I'd share with you.

I left my first comment today with @rickmahn, because I love his happiness series, and we're going to meet at SOBCon! http://rickmahn.com/

Interested in travel and tourism industry? Here's THE technology blog on T&T: Travel and Tourism Technology Trends

My third find - global communication tips even if you "can't" learn languages at Location Independent Living.

Finally, I loved
finding Preserving Small Towns! (Quite a bit of the local politics, but with some interesting discussion on smart growth.) I found that link at Small Towns.

Next: May Day is Go Chat with a Neighbor Day



On May 1, Barbara K. Baker proposes we revive some real world commenting. Get out and chat with a neighbor. Maybe even make and deliver a little May Day basket. (That's a basket of flowers left for a neighbor. Example here: http://tinyurl.com/5un54d) Share some social love with your real world neighbors.


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Saturday, April 26, 2008

Delegating without freaking out your clients

Getting past the point of being a one-person, do-it-all, no-rest-for-the-weary business means helping customers to work with your employees or subcontractors, as well as you. But if every client thinks you need to do every thing, how do you keep them from freaking out when you delegate their work?

This problem is common in reputation industries as diverse as design, consulting, hair styling and professional hunting. Clients feel attached to the person whose name is on the firm and insist on personal service. But that only works for so long, until you have more clients than hours in the day.

Can you just not tell clients that you subcontract? I say no. To not be up front about this could feel like dishonest, or at least misleading, behavior to a client.

Why they can't live without you


First, it helps to understand how this happens. It's part of how that customer was thinking long before they ever called you. Everything you put out into the world starts the process of relationship building. Each piece of information from you adds a layer to the image they have of you and their decision making process.

When they read your blog, follow your tweets, check your about page, see your business card, meet you at a conference, or talk to other clients, it feels like they are building a relationship with you.

You haven't necessarily met or talked at this point, but your future client is building a relationship with you in their mind. That's a required and important part of how people make decisions.

I'm betting that right now, everything you are putting out is leading to them building that mental relationship directly with you.

How you can change it


How can you acclimate clients to your delegating?

1. Let them know you delegate
Starting now, make a conscious effort to mention your helpers, whether they are employees or subcontractors. Talk about team efforts, or how your associate did outstanding work for a client.

Evaluate your About page. If you work with a group of people regularly, should you feature them? Look at your card. Is it just you?

This takes a fundamental shift in thinking for some of us.

2. Let them know you still care and supervise
Reader Bob Sawyer shared his technique for doing this:
As for clients not wanting to work with your subcontractors, I have one of those. I explained it this way to them: "I'm not a god. I can only manage a finite number of tasks, and at this point, I have subcontractors assisting. I will personally oversee the work they perform and ensure that it meets your standards."

How do you ease clients into the idea of delegation? Any great tips to share?

This article is part of the Small Biz 100, a series of 100 practical hands-on posts for small business people and solo entrepreneurs, whether in a small town, the big city, or in between. If you have questions you'd like us to address in this series, leave a comment or send us an email at becky@smallbizsurvival.com. This is a community project!

Get the whole series by subscribing to Small Biz Survival.
New here? Take the Guided Tour.