Cardboard wine racks and profitability

This is a picture of some of the wine racks in the stock room of our liquor store.

You can actually buy specially designed metal shelving and wine racks for liquor store stock rooms. Instead, my mother scrounged up some book cases. Then she used cardboard wine boxes and their dividers to make perfectly functional wine racks. It's in the backroom, so appearance isn't critical.

This may be typical Okie engineering, or it may be small town creativity. Maybe Mom was just too cheap to shell out for the fancy stuff.
But....
This kind of thinking kept her in business, and profitable, for over a decade. I think other business people have a lot to learn from my mom.

We're still using these shelves, of course.  Can I offer you a nice chardonnay?

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