Tell me a story

ByBecky McCray

Ah, another PR pitch email, full of jargon and buzzwords and meaningless phrases. Could you tell me a story of someone who is using your product? Then I might get it.

Another speech, centered in the speaker’s own world. How about a concrete example?

If you want to reach people…
if you want to connect…
if you want others to understand…
… tell me a story.

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  • About the Author
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Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
Published: August 13, 2009

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