4 Ingredient Formula For Building A Successful Business

By JSLogan

There are only four things you really need to do [to] build a successful business - and here they are:

Tell Me Why I Should Do Business With You. If I'm not clear on what you do and I benefit from what you do, I have little chance of being your customer. Tell me in plain, simple, and clear language what I get out of being your customer. Don't be afraid to insult me with simplicity. Fear me not getting it and never buying from you.

Tell Me Why I Should Believe A Word You Say. We don't know each other well enough for me to trust you. Convince me you're real - accomplishments, testimonials, awards, pedigree, guarantees, etc.

Make Me An Offer. Ask me to purchase. Better, ask me to purchase soon. Give me something for acting today. Tell me...if you do this, I will do that. Then do it.

Don't Take Me For Granted. Once I'm a customer, don't leave me. Make my purchase the beginning of a relationship. Ask for testimonials and referrals. And give me something for them - special offers, advance purchases, preferred service, etc. Make me an evangelist for your business.

Links added by Becky McCray

[small biz] [rural] [entrepreneurship] [formula] [business] [success]