Our friend Maury Forman of Washington state, sent us this idea from Madras, Oregon: On February 16 the Madras Downtown Association and Petite Sweets hosted the first-ever Cookie Crawl. Participants paid $5 and received a box and map that listed all the locations where the beautifully decorated cookies were available. Petite Sweets decorated cookies […]
Crowdsourced ideas for coffee shops and other third places
At the Main Street Now conference, I sat in on a session about coffee shops. I wrote down bunches of ideas that the audience shared. I thought you might know a coffee shop person, or you might think of ways to use these with other types of small town businesses. Hold trivia nights or […]
Book review: Celebrity CEO by Ramon Ray
The Celebrity CEO by Ramon Ray Summary: Community building in a way small town entrepreneurs can identify with. Good section on tools, and lots of timeless techniques. The title sounds a bit grandiose to small town ears, but the way Ramon Ray talks about building community will sound very familiar. You are the face of […]
The secret to effective follow up: What NOT to say
You probably know better than to follow up with someone like this: “Just following up!” You realize that doesn’t really help either of you. But you still might be making this mistake: “Did you do that thing you said you were going to do?” That feels like it’s helping, but from the customer perspective, it’s […]
