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New business sign design? Don’t use cursive script

By Becky McCray

A grocery store building entrance with a sign that says "Alva's Market"

Fewer and fewer kids learn to read and write in cursive, so it’s time to stop ordering business signs with cursive or script lettering. You might have seen the memes and jokes. Someday all us old people will use cursive as secret code. But you might not have thought about how this applies to your […]

February 14, 2022 Filed Under: entrepreneurship, marketing, rural, trends Tagged With: outdoor advertising, signage, small business

Your Small Business Needs a Sign

By Glenn Muske

“If you build it, they will come” may work in the movies. But for small businesses, it is a myth. People will only come if they know you exist and they know where and how to find you. You would think that finding a business today is pretty easy given the mapping apps available and […]

July 13, 2016 Filed Under: marketing, Small Biz 100 Tagged With: customer awareness, effective marketing, market plan, marketing, sign, signage

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