Marketing tip: keep signs up year-round even if you’re a seasonal business. When I toured several small towns in Washington and Idaho with the Inland Northwest Partners, I noticed many part-time and seasonal businesses did not have signs up during their off season. In the town of Deary, Idaho, (population 500) there is a wine […]
New business sign design? Don’t use cursive script
Fewer and fewer kids learn to read and write in cursive, so it’s time to stop ordering business signs with cursive or script lettering. You might have seen the memes and jokes. Someday all us old people will use cursive as secret code. But you might not have thought about how this applies to your […]
Your Small Business Needs a Sign
“If you build it, they will come” may work in the movies. But for small businesses, it is a myth. People will only come if they know you exist and they know where and how to find you. You would think that finding a business today is pretty easy given the mapping apps available and […]