Empty buildings during the holidays are a drag on local shopping Who wants to shop downtown when it looks so empty? Car dealerships are an especially tough type of building to fill. Not many businesses need such a large space, and the layout of the space can make it tough to find a good fit. […]
Cheap placemaking idea: instant murals
2020 has taken a toll on downtown shopping and placemaking. There’s no time to waste on big master plans and no money for expensive consultants. Start taking action now to show life and new activity with small inexpensive steps. Murals add life and color to a downtown and are highly visible even to people driving […]
Open Up – It’s the Customers
As different places begin to allow local businesses to open up, you’re not alone if you’re breathing a sigh of relief mixed with a gasp of worry. We all need the money. We all want to get back to being useful for the people we serve. And some or most of us are worried about […]
Shop Indie Local adds a new twist to tired Buy Local campaigns
Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage: Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely […]
