A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The […]
Know your customer: Who’s asking them questions?
You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now. Should I blog for my small business? Yes, answer customer questions Talk less about you, more about them Top small business blogging questions answered But there’s a deeper layer to serving your customers. […]
Is This Service?
If this happened to you as a customer, how would you feel? Our washer has a problem. Service person came out and ordered a part for it. Part should be here in two weeks and made the next appointment. The day before the appointment, I get an automated call. If my issue was a service […]
If you help your customers to create a plan, don’t leave out this essential item
If part of the services you provide includes helping people make a plan, be sure you don’t stop there. If you don’t address this pitfall, it’s going to hurt your sales and hold potential customers back. The problem Everyday people, like your customers, want to have a plan, but they have an important doubt. […]
