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RuralOmniLocal: Why local businesses resist selling online

By Becky McCray

Don stands in front of colorful paint samples.

What holds local businesses back from selling online? Local retailers have a lot of natural advantages in selling online. It’s part of being  Rural OmniLocal, but several key challenges hold them back. This article is adapted from an interview I did with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com The first […]

November 29, 2016 Filed Under: entrepreneurship, marketing, rural Tagged With: retail, ruralomnilocal

RuralOmniLocal: Selling virtual products in a bricks-and-mortar store

By Becky McCray

Jerry Miles, BookFeller.com, wrote in with a great question about making the most of the customers who visit his retail store. I want to be able to sell online products in my bricks-and-mortar store, whether physical or affiliate. In other words, I’d like to sell items listed on Amazon, eBay, etsy, etc., in my store […]

November 21, 2016 Filed Under: entrepreneurship, marketing, rural Tagged With: retail, ruralomnilocal

RuralOmniLocal: How a local business can sell online

By Becky McCray

Have a local business that wants to sell online? Focus first on the existing customers. That’s one of the lessons with Rural OmniLocal. This article is adapted from an interview I did with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com Every independent business has customers right now who visit them […]

November 14, 2016 Filed Under: entrepreneurship, marketing, rural Tagged With: retail, ruralomnilocal

RuralOmniLocal: the advantage for small town retailers

By Becky McCray

  Rural OmniLocal. It’s the new buzzword. I know because I made it up. It means small town retailers using multiple channels to reach their customers. This article is an excerpt from an interview with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com In the world of big retail companies, “omni […]

November 7, 2016 Filed Under: customer service, entrepreneurship, marketing, rural Tagged With: retail, ruralomnilocal

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