Events that showcase your non-retail small business You want people to learn about your business. Events sometimes help with that. You’re just not sure how to create an event for non-retail businesses that people will come to. Who goes to the insurance agency if they don’t need insurance? Who goes to the packing plant unless […]
We tried that before and it didn’t work!
Guest Post by Paula Jensen When was the last time you heard someone say, “We tried that before and it didn’t work!” In my early days as a local leader those words spoken by an experienced leader often stopped me in my tracks. Their words indicated to me that they had the experience of knowing […]
Good Marketing: Providing the WOW in a Routine Transaction
Last weekend I took our car in for a routine oil change. As expected the staff were friendly, the service quick, and everything was done right. They provided a comfortable lounge area while I waited with a big screen TV, coffee and water. Those were my expectations and they were all met. However, there is […]