Understanding what is small business marketing and what is branding is sometimes difficult. Often the concept of branding is collapsed into having a good business name, a logo and a specific color pallet used when identifying the business Marketing, on the other hand, often is equated to advertising only. These perceptions are correct but incomplete. […]
Seven Steps to a Small Business Tagline
There are lots of ways to market your small business, personal contacts, business cards, advertising, social media, or storytelling just to name a few. All of these and much more are done to create awareness, bring customers in the door and build your brand. One element of that effort needs to be your tagline. A tagline […]
Connecting With Your Customer
Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have […]
Information Helps Your Small-Business Startup Succeed
Starting a business is a risky adventure. One in five will not make it through the first year and less than 40 percent, and some studies show less than 20%, will still be in business five years later. So why do people try? Because being your own boss and running your own business for many […]
