Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is […]
Wishing vs. Hoping your town will improve
Is there a distinction between wishing and hoping? Wishing is feeling or expressing a strong desire for something that is not easily attainable. It’s like wishing to win the lottery but you don’t buy a ticket. Hoping is to look forward with desire and reasonable confidence that something can happen. You can hope that you win the […]
Need a downtown business idea? Try a Cookie Crawl
Our friend Maury Forman of Washington state, sent us this idea from Madras, Oregon: On February 16 the Madras Downtown Association and Petite Sweets hosted the first-ever Cookie Crawl. Participants paid $5 and received a box and map that listed all the locations where the beautifully decorated cookies were available. Petite Sweets decorated cookies […]
Need funding for the next step in your business?
If you need outside funding to get to the next step in your rural small business, your next step is too big. Before you bet big on your business idea, test it with small steps. Make some sales from your front yard, then try a booth, then a trailer, then think about moving up […]
