Note: This is the second guest post by Whitney Hoffman. She’s sharing some thoughts about being ready for and recovering from disasters. -Becky Guest Post by Whitney Hoffman, Township Supervisor in Kennett Township PA Small towns across the Country are facing a Communications Crisis. We’re seeing contracting media markets, where hometown newspapers fold or go digital. TV […]
Regular Customers Form Your Base
Ask yourself: Who are your regular customers? What do they buy and why do they keep coming back? Who are the customers you no longer see? Why aren’t they returning? Why is it important that you can answer these two questions? It’s simple. Regular customers form the base of your business. And customers who have […]
Planning lessons every small town can learn from disaster
Note: This week and next week, I’m pleased to share these guest posts by Whitney Hoffman. She’s sharing some thoughts about being ready for and recovering from disasters. -Becky Guest post by Whitney Hoffman I’ve been a Township Supervisor in Kennett Township PA for over three years now. We’re located in what some people call […]
Disasters: Is Your Small Business Ready?
Earthquakes in Alaska. Fires in California. Tornadoes in the Mid-west. Floods on the eastern seaboard and the Gulf coast. Water pipes break in your computer room. Your freezers break down. The electricity goes out for an extended period. A key player in your business dies. Someone hacks your data. Big disasters and small disasters. Your […]
