You probably know better than to follow up with someone like this: “Just following up!” You realize that doesn’t really help either of you. But you still might be making this mistake: “Did you do that thing you said you were going to do?” That feels like it’s helping, but from the customer perspective, it’s […]
Want more public attendance at your events? Make sure your signs include this specific phrase
You do some events that are open to the public, right? Here’s the tip to get more locals to attend. When you hold an event that is open to the public, put up a sign that says, “Open to everyone! Come on in!” Of course you know it’s open to the public, and of […]
2 Questions to stop you from throwing good money after bad
Guest post by Micah Lorenc Let’s talk about a topic that’s commonplace in business schools, but not as familiar to rural small businesses. I’m talking about Sunk Costs. I recently had a conversation with a close friend who is pursuing a new business opportunity, building a gym in a small, rural town in Southern Utah. […]
Why do people say there’s nothing to do here then not come to our concerts?
Let’s look at the tale of two small town concerts. Concert 1: We’ve done all the work, you just need to show up! One happened at an agritourism business. They brought in a couple of professional musicians for performances out at the farm. The musicians were reasonably well known, with some previous exposure on […]
