For the first time, Shop Small Saturday is promoting local small businesses in the UK on December 7, 2013. The dedicated UK Small Business Saturday website offers an easy and quick download of digital marketing tools, like posters, logos, and suggested social media posts. There’s also a kit of printed posters, stands and badges you […]
With customers, it’s better to explain before than apologize after
“What you say before the event is an explanation, after it’s an excuse.” Guest post by Jurek Leon, Perth, Australia Brisbane dentist Paddi Lund makes this point in his fascinating book Training customers to treasure your business. He has a ‘Welcome Book’ which is given to all new patients before their first appointment. This explains […]
9 Outsourcing Options You Should Not Ignore
This article comes from my friend Stephanie Ward. She’s originally from Oklahoma, but currently lives in The Netherlands. She wants to help you become a more meaningful entrepreneur, making a difference in the world. While this article isn’t specifically written for rural entrepreneurs, I think outsourcing is a small town issue. Outsourcing doesn’t just mean […]
Rural Australian businesses outperforming urban
A headline like, “Regional and rural small businesses outperform metropolitan-based businesses,” is sure to get my attention. This one is from Australia, and mirrors U.S. trends. In Australia: Business looks good at the Exchange Hotel, in Grenfell, Australia (population 1900).Photo (CC) by Pip Wilson. All small business monthly growth for October 2011 was 2.8%, while regional and rural […]
