Guest post by Micah Lorenc Let’s talk about a topic that’s commonplace in business schools, but not as familiar to rural small businesses. I’m talking about Sunk Costs. I recently had a conversation with a close friend who is pursuing a new business opportunity, building a gym in a small, rural town in Southern Utah. […]
Control your business holiday lights with smart home tools
Older downtown buildings in small towns are a good use for “smart home” technology. Small businesses struggling with vintage or outdated electrical systems can use smart outlets to control displays more easily. I thought of this when I was in a local retail store at closing time. The owner and a clerk were talking […]
Don’t bother to mention the benefits unless you tie them to this
“This product is great! It will save your marriage, improve your bank account and make you slimmer!” OK, enough with the benefits overload! I can’t believe your benefits claims because you didn’t show me why they’re believable. Sales pages online are drowning in benefits, but without any hint that they connect to an actual […]
What business does every small town need? A store full of tiny retail spaces
Small towns are so different, there is no one business will work in every small town. But there’s one business idea that almost every single small town I’ve visited needs: small spaces. Every rural town could use smaller spaces for locals to start tiny retail businesses. Not everyone can afford to rent an entire […]
