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How to get customers in the door of small town and rural retail stores

By Becky McCray

A shopkeeper and a customer share a laugh in a small store packed full of interesting home wares.

  If you have a retail store in a small town, you know how difficult it can be to attract customers in the door. With so much online competition and limited resources, it is hard to get people in the store and buying your products. In this article, we’ll share some of our best ways […]

February 19, 2023 Filed Under: Best of, marketing, rural, shop local Tagged With: effective marketing, entrepreneurship, retail, shop indie local, shop local, shop small, small business, small business success, store

Rural Tourism Trend: electric vehicle chargers can drive visitors

By Becky McCray

Electric vehicle chargers are a perfect place for tourism wayfinding signs. EV charging stations are popping up in lots of rural places, especially along interstate highways and along the coasts in the US. They’ve become relatively common at some motels as well. Chargers are also popping up globally in rural places. Deb Brown reported seeing […]

January 15, 2023 Filed Under: Best of, economic development, rural, tourism, trends Tagged With: Electric Vehicles, EV, EV Charging, placemaking, rural, tourism, trends, wayfinding

Tourism: Make the most of scant remains and “not much to see” sites with a look-through sign

By Becky McCray

Wide view of a prairie landscape with a walk-through gate in a fence

Here’s a tourism tip from a roadside stop from my long drive to visit rural communities in Eastern Colorado. The Santa Fe Trail wagon ruts are still visible near Lakin in Western Kansas. You can walk across the little dam, past the tree and right out to the original trail, but there isn’t a lot […]

October 11, 2022 Filed Under: Best of, economic development, rural, tourism Tagged With: historic, history, tourism

How one food business keeps adapting, from table to cart to truck, to restaurant and back again

By Rob Hatch

Holyoke Hummus Company cart

Guest post by Rob Hatch My dear friend John Grossman and his wife Dawn own the Holyoke Hummus Company in Holyoke, Massachusetts. I’ve marveled at how they grew from setting up a small folding table at a local park selling falafel sandwiches to acquiring a cart. Next, they outgrew the cart and bought a food […]

April 28, 2022 Filed Under: Best of, entrepreneurship, management, rural, survivors, trends Tagged With: business success, food business, guest post, small business success

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