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Small Business: You’ve got what the global brands want.

By Zane Safrit

Scanning through my feeds today, I came across Beck’s Mixer posted at b5media. Beck’s beer has created a site where you can mix and match tracks (rhythm, bass, atmosphere and hooks), save them, create your own and share them with others. (You can spend a lot of time there, too.) I thought, Well, that’s cool. […]

September 24, 2008 Filed Under: community, entrepreneurship, social media

Can they answer this question?

By Zane Safrit

What do you do?Ok. So let’s say you’re at conference or event. And you’re asked What do you do? And you’re prepared. You’re clear, caffeinated, ready-to-answer; you’ve rehearsed your elevator speech. And you deliver it perfectly, seamlessly. Fantastic. One person is impressed. Maybe an influential. Meanwhile, back-at-the-office…everyone’s answering that question with every phone call, email, […]

August 20, 2008 Filed Under: marketing

Abatements and Incentives: Where are they for small business?

By Zane Safrit

I live and work in a small town in rural southeast Iowa. It’s just like the small towns in rural areas for many of the readers here. A town square. Dedicated, selfless members on the town council and school boards and county supervisors. Friday nights are all about high school football. Parents love their children […]

August 6, 2008 Filed Under: community, economic development, rural

Small Town, Small Business: It’s One BIG Advantage

By Zane Safrit

That’s You. It’s you and your friends and neighbors. Together. No one else but…you, your friends, together. It’s an ideal situation, really, working in a small community with your friends and neighbors. A small company controls its destiny. There’s no home office issuing edicts by email from glistening towers…somewhere. Each employee’s impact is seen, felt, […]

July 10, 2008 Filed Under: entrepreneurship, rural

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