Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage: Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely […]
Better entrepreneur training for small towns
Because I’ve been an entrepreneur since junior high school, I’ve been asked to help with all kinds of entrepreneur support over the decades. I’ve taught entrepreneur classes, I’ve been part of day-long entrepreneur events, I’ve taught workshops and I’ve been a mentor in formal and informal ways. And I’ve been thinking lately about what […]
Culture is the intersection of people and place
Lots of small towns have a good handle on the importance of the arts. Some have arts councils and arts festivals, and most are starting to better value rural artists. What about the larger concept of culture? Culture is usually only mentioned around urban areas. Rural is almost thought of as the opposite of […]
For easier social media marketing, fill in the blank
Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) is where (our customers) find (the thing we offer) with (this benefit) So all you have to do is […]
