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Holiday 2022 marketing: Plaid Friday is November 25

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We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.

Learn more from AMIBA, the Shop Indie Local lead sponsor.

Plaid Friday, November 25, 2022. Wear plain to show your support for locally owned businesses and community

Black Friday is overdone. Online giants started promoting their Black Friday deals like a month ago. We’re over it. People are tuning it out.

Plaid Friday puts the emphasis on colorful local businesses like yours.

Plaid is interesting, and it’s perfect for Christmas. And let’s be honest, a lot of rural people like plaid.

So let’s replace boring Black Friday with fun Plaid Friday and show off.

Is Plaid Friday right for you?

Check to see if others in your community, maybe your chamber, will be doing any special shop local work on Friday. Maybe they’re already doing Plaid Friday and this is a perfect fit.

If not, check with your business buddies. Do they like the idea? Will they help you stay enthused? Then do it.

Is plaid a good match for your business personality? Are you the fun casual rural type? Plaid it up!

Promote in advance

Remind people that they hate crowds and love local. Tell them when to turn out and what you’ll be doing special.

Then dress up in your best plaid on Friday November 5.

Get more ideas from The Local Crowd Monadnock’s Plaid Friday page.

Tomorrow:

More on the post-Thanksgiving rush with Small Business Saturday. After that we’ll get to Artists Sunday, Cider (not cyber) Monday and Giving Tuesday. (No you don’t have to do them all.)

See the whole series:

Read all our articles in our Shop Indie Local series.

Learn more from AMIBA, the Shop Indie Local lead sponsor.

Reprint or share this article:

Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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