We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
This week, introduce one of your people, the people who work for you or work with your customers. If you’re the only one in your business, introduce yourself!
Start with their names. Think about how you know a lot of people by sight, but you don’t know their name. Or that terrible feeling when you should know their name, but can’t think of it! Introducing your people helps your customers get to know them.
- What do they like to do off hours?
- Who is in their family?
- What’s interesting about them?
- What causes matter to them personally?
IMPORTANT: Ask their permission first. Don’t surprise people with this.
People make stores into special places. Photo by Deb Brown.
Bonus points: Do it live!
Why not introduce your people in a quick live video on Facebook, Instagram, SnapChat or TikTok?
Save that video, then post it to your website About page.
Multiply it: Like and share
While you’re online, look up your local business buddies. See if they have posted their mini-stories yet. When you find them, like and share them!
You can do as many of these people mini-stories as you have people!
See the whole series:
Read all our articles in our Shop Indie Local series.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
Reprint or share this article:
Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
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- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
