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Trade show booth design trend: hand drawn visuals

By Becky McCray

At the recent National Rural Electric Cooperative Association PowerXchange Expo, I noticed one booth that really stood out.

In fact, it was so good, people stopped to take pictures of the booth displays. (When was the last time someone took a picture of your booth display?)

What made this booth stand out? Hand drawn visuals.

The entire booth was made up of several boards on easels, each with a different graphic in the style of visual note taking. It’s also called sketch-noting.

This trend may peak soon if lots of people start using it, but for now, it’s worth investigating for your next trade show booth display.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
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  • Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
  • Trade show booth design trend: hand drawn visuals - March 21, 2022
  • New business sign design? Don’t use cursive script - February 14, 2022
  • Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
  • Top 5 Rural and small town trends 2022 - January 3, 2022
  • How to start a real small small business - December 17, 2021
  • Tip for better pop-ups and shed businesses - December 5, 2021
  • Small town business idea: cat grooming - November 15, 2021
  • Community engagement planning: old way vs. Idea Friendly way - October 3, 2021

March 21, 2022 Filed Under: entrepreneurship, marketing, rural Tagged With: booth marketing, expos, small business marketing, trade shows

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