Fewer and fewer kids learn to read and write in cursive, so it’s time to stop ordering business signs with cursive or script lettering.
You might have seen the memes and jokes.
Someday all us old people will use cursive as secret code.
But you might not have thought about how this applies to your small business signs.
And we’ve all seen signs we couldn’t read because they used dense Old English script lettering.
Absolutely have to have script or cursive for your brand? Make sure any words in script are optional.
In the picture of the Alva’s Market sign, it would probably be ok to make the word “Alva” cursive since that’s the name of the town you’re standing in when you look at it. You don’t have to understand the word Alva to understand the business. The word “Market” is essential to understanding that you can buy food here. For all future signs, best to put that in plain block letters.
If you have existing signs with cursive lettering, start saving now for replacements.
Subscribe to Small Biz Survival
- How small town businesses can market to remote workers and turn them into new customers - May 15, 2023
- Survey of Rural Challenges 2023 results - May 8, 2023
- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022