
Bike tourists. Photo by Baker County Tourism
Have you got a “coming soon” biking trail? Or a biking trail that is not completely finished yet? Well, don’t keep it a secret!
A couple of places I’ve visited lately, I’ve heard about trails that are in the partially-finished stage. Some segments of the trail have been improved, others are still rough.
“Once the trail is finished,” people say, “we’ll promote it.”
“When it’s done, we’ll see a lot more visitors.”
But why are you waiting? If people can ride or bike on even part of t now legally, then it’s ready enough to tell the world. Even if there are parts that are unimproved.
Not all bike riders are looking for perfectly smooth easy rides. There are plenty of riders out there who are thrilled by a challenging ride. You could be attracting all kinds of riders now, matching them up to the kinds of rides they can expect to find.
People who start coming to enjoy your trail now will feel like they’re discovering something new, a hidden gem. They’ll have a sense of investment as they come back year after year and see improvements. They’ll talk about you to other riders, gaining some status from being in the know.
Start talking about your not-quite-finished trail as an “emerging” trail. One that’s partly ready now and steadily improving.
Put it on trail listings and online maps as “partly improved.” (Just search your state name and “bike trails” or ask bikers where to list it.) Clearly mark which parts are improved and which aren’t. Be scrupulously honest about current conditions, so people know which segments are right for them.
Bonus points: Include a link in your new listing for the donation page where people can help fund improvements.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021