Bike tourists. Photo by Baker County Tourism
Have you got a “coming soon” biking trail? Or a biking trail that is not completely finished yet? Well, don’t keep it a secret!
A couple of places I’ve visited lately, I’ve heard about trails that are in the partially-finished stage. Some segments of the trail have been improved, others are still rough.
“Once the trail is finished,” people say, “we’ll promote it.”
“When it’s done, we’ll see a lot more visitors.”
But why are you waiting? If people can ride or bike on even part of t now legally, then it’s ready enough to tell the world. Even if there are parts that are unimproved.
Not all bike riders are looking for perfectly smooth easy rides. There are plenty of riders out there who are thrilled by a challenging ride. You could be attracting all kinds of riders now, matching them up to the kinds of rides they can expect to find.
People who start coming to enjoy your trail now will feel like they’re discovering something new, a hidden gem. They’ll have a sense of investment as they come back year after year and see improvements. They’ll talk about you to other riders, gaining some status from being in the know.
Start talking about your not-quite-finished trail as an “emerging” trail. One that’s partly ready now and steadily improving.
Put it on trail listings and online maps as “partly improved.” (Just search your state name and “bike trails” or ask bikers where to list it.) Clearly mark which parts are improved and which aren’t. Be scrupulously honest about current conditions, so people know which segments are right for them.
Bonus points: Include a link in your new listing for the donation page where people can help fund improvements.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How small town businesses can market to remote workers and turn them into new customers - May 15, 2023
- Survey of Rural Challenges 2023 results - May 8, 2023
- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
