You do some events that are open to the public, right? Here’s the tip to get more locals to attend.
When you hold an event that is open to the public, put up a sign that says, “Open to everyone! Come on in!”
Of course you know it’s open to the public, and of course you said so in all your promotion. But we–that is, the public–weren’t paying attention. (sorry)
And when we walk by or drive by the event in progress, we can’t tell by looking that you’d welcome us. We’re all used to thinking that we weren’t invited, that this isn’t for us, that we aren’t welcome. It’s just human nature. You can remember times you’ve felt the same way, unsure whether you ought to go in somewhere.
But if there’s a giant banner specifically inviting the public, that’s different. That’s one obstacle out of the way in getting us to participate. Give it a try, and let us know how it goes.
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020