I loved this restaurant marketing idea from the Texas Downtown Association:
Collaborative Marketing for Local Restaurants
In order to compete with new chain restaurants, a group of Longview restaurateurs decided to band together to form a local marketing collective to help encourage people to “Chews Longview”. The marketing campaign urges people to support local businesses that give the community its unique flavor.
Now, Longview, Texas, is a small city at 80,000+ population, but I think smaller towns could adapt this idea.
You don’t have to do a fancy group website. This kind of promotion is perfect for a social media campaign. A simple hashtag is enough to start. Even one local person could start taking pictures and posting positive comments online with a message of “chews local.”
Get more collaborative marketing ideas, for service and retail businesses
In the just-released video from SaveYour.Town, Deb Brown and I share more cooperative and collaborative marketing ideas that any business can use to better reach local customers. It doesn’t take a formal organization or big funding. Anyone can put them into practice right away. Learn more about Cooperation Creates More Customers here.
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
- Getting local businesses to cooperate with you: Shop Hopping Around Brownsville - December 16, 2019
- Survey of Rural Challenges 2019 results - December 5, 2019
- Shop Indie Local adds a new twist to tired Buy Local campaigns - November 11, 2019
- Better entrepreneur training for small towns - November 4, 2019
- Culture is the intersection of people and place - August 19, 2019