Small towns are so different, there is no one business will work in every small town. But there’s one business idea that almost every single small town I’ve visited needs: small spaces.
Every rural town could use smaller spaces for locals to start tiny retail businesses. Not everyone can afford to rent an entire downtown storefront, remodel it, bring it up to code, then start their retail business. But almost anyone could afford to fill a few hundred square feet, or even a few square feet.
The Village in Washington, Iowa, is a business that is a divided space. An old department store was divided up into little pretend storefronts inside, each only a few hundred square feet. Then in the interior courtyard, push carts offer a few dozen square feet for even smaller retail businesses. Even little tables are available, only a few square feet. It’s been a successful idea for 10 years now. As of 2018, they have six retailers sharing the space.
A local highschooler making her own hair accessories can easily manage to create enough product to fill only one table. A winery located out in the rural part of the county can use a tiny store front as a branch office. Anyone can get started and use the experience to learn and grow.
If you’re looking for one business idea that works in small towns, look at creating tiny spaces for other people to create their own businesses.
More ideas for growing your own entrepreneurs
Deb Brown and I share more ideas like this in our latest video at SaveYour.Town, Grow Your Own Entrepreneurs. The video is available on-demand starting Friday, November 9, 2018, and it is only available for two weeks. Your questions, stories and examples from your own town are welcome, too.
- Crowdsourced ideas for coffee shops and other third places - May 20, 2019
- Post signs with your tourism hashtag where visitors will see them - May 13, 2019
- Book review: Celebrity CEO by Ramon Ray - May 6, 2019
- How to develop an entrepreneurial culture and more small businesses in your town - April 29, 2019
- Where’s your town’s future mural? - April 22, 2019
- The secret to effective follow up: What NOT to say - April 15, 2019
- How church buildings can do more for the community - April 8, 2019
- Ideas to fill empty display windows - April 2, 2019
- Know your customers: What do they want to be good at? - March 25, 2019
- 99% of the best things you can do for your town don’t require anyone’s permission - March 4, 2019