I am sure we all have been asked, “Do you want the meal deal?”
And it doesn’t stop there. Deals surround us. Go for a simple oil change and you might be presented with a package deal that includes a new air filter, tire rotation, and more. Buy a car and get offered an extended warranty or free oil changes for life as a special deal. Last week I even had the opportunity to get free batteries for the life of an electronic device I bought all for a flat, up-front fee.
A place I frequent often offered me this opportunity:
Every time I have such an opportunity, I question, “Is it a REAL deal?”
What is a deal depends on the buyer? I might argue that chips and a pickle doesn’t make a sandwich a deal. Other places I go offer that as the basic order. Upgrading to fries and a drink are the standard upgrade deal. And this same idea holds true no matter what type of business you run. Something doesn’t make it a deal because you, the owner, tell me that. What makes it a deal is if I, as the customer, see it as one. It is much like the idea discussed when developing an effective rewards program.
So the next time you want to offer a deal, check with your customers to see what they might want.
- Are You Changing? - October 17, 2018
- Is it really a deal? - October 10, 2018
- Getting Your Finances Ready for Starting a Business - October 3, 2018
- Business Startups: Separate Fact and Fiction - September 19, 2018
- Build Trust to Build Your Business - September 12, 2018
- I Can’t Handle Success - September 5, 2018
- Your Small Business Needs an Online Presence - August 29, 2018
- What’s Your Goal - August 22, 2018
- Screening Your Customers – Look for Potential - August 15, 2018
- Learn From the Mistakes of Others - August 8, 2018