Rather than sitting at a booth all evening, Haley, Jamie and Karlie from Umpqua Bank walked around and made people happy during the First Thursday event in downtown Colfax, Washington.
When you hold events downtown, the businesses that aren’t located downtown sometimes feel left out. There’s one bank not in downtown, that figured out a great way to participate in the First Thursday fun in downtown Colfax, Washington.
They could have done what other groups are doing and set up a booth on the sidewalk and handed out their advertising items and talked to people. They were smart, though, and didn’t do a booth. They went mobile.
The bank has an insulated cooler. They filled it with ice cream bars, popsicles and frozen treats. Then they put it on a wagon and pulled it around the event, handing out cool goodness.
Was it effective advertising for their business? I can’t say, but I can tell you it was effective community building.
Here’s your assignment: figure out how you could be a part of the next downtown event by going mobile.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
