Rather than sitting at a booth all evening, Haley, Jamie and Karlie from Umpqua Bank walked around and made people happy during the First Thursday event in downtown Colfax, Washington.
When you hold events downtown, the businesses that aren’t located downtown sometimes feel left out. There’s one bank not in downtown, that figured out a great way to participate in the First Thursday fun in downtown Colfax, Washington.
They could have done what other groups are doing and set up a booth on the sidewalk and handed out their advertising items and talked to people. They were smart, though, and didn’t do a booth. They went mobile.
The bank has an insulated cooler. They filled it with ice cream bars, popsicles and frozen treats. Then they put it on a wagon and pulled it around the event, handing out cool goodness.
Was it effective advertising for their business? I can’t say, but I can tell you it was effective community building.
Here’s your assignment: figure out how you could be a part of the next downtown event by going mobile.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Two 2019 small business trends that are good for small towns - January 14, 2019
- Small towns as testing grounds for future technology - December 31, 2018
- Empty building ideas: Art gallery in the windows - December 24, 2018
- What is holding us back? Why does every project take so long in small towns? - December 3, 2018
- Control your business holiday lights with smart home tools - November 19, 2018
- Don’t bother to mention the benefits unless you tie them to this - November 12, 2018
- What business does every small town need? A store full of tiny retail spaces - November 5, 2018
- How any business can be part of downtown events by going mobile - October 29, 2018
- Support local entrepreneurship by giving Rising Stars business awards - October 22, 2018
- Why do people say there’s nothing to do here then not come to our concerts? - October 15, 2018
