You’ve probably heard me say this one before:
The best way to save your town is to start your own small business.
I have four reasons that back that up:
- You’ll decide what values to put first
- More small businesses means more jobs*
- Locally-owned businesses are the key to local prosperity*
- You’ll return more of what you earn to the local economy*
*Research-backed conclusions. Read more here: Want to help save your small town? Start your own business.
Now I have a fifth reason, and it’s a bit deeper.
Buying and selling requires us to talk to each other.
Community happens when people talk to each other. We’re rebuilding social capital while we’re chatting over a purchase. I see value in building bonds like this.
And there’s a deeper level.
Selling something requires us to think about other people.
We have to think about what other people will like, what they will buy. That is thinking about another person’s perspective. That’s a valuable skill. I’ve been considering lately how many large challenges we face as a society that come down to not thinking from other people’s perspectives. Our communities could use more empathy.
So you’ll be hearing me say this one now:
Local commerce rebuilds community.
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- What is holding us back? Why does every project take so long in small towns? - December 3, 2018
- Control your business holiday lights with smart home tools - November 19, 2018
- Don’t bother to mention the benefits unless you tie them to this - November 12, 2018
- What business does every small town need? A store full of tiny retail spaces - November 5, 2018
- How any business can be part of downtown events by going mobile - October 29, 2018
- Support local entrepreneurship by giving Rising Stars business awards - October 22, 2018
- Why do people say there’s nothing to do here then not come to our concerts? - October 15, 2018