My Small Business has a Social Media Presence. Where are the Clients?

Photo (CC) by Thos Ballantyne, on Flickr

I have taken the plunge and have gotten into social media. Now what?

Is this what you are thinking? Does the “Field of Dreams” syndrome, build it and they will come, drive your effort? If only it were that easy.

Part of getting followers to your online efforts requires you to be regular in posting. And your posts must be more than just a sales flyer or a picture of the store. Good social media efforts not only provide that information (in small amounts – maybe 10 to 20 percent of the time), but it tells your story and the story of your business. It talks about your interests and even random items that you find interesting or that might interest your audience.

But where do you find all this content?

Some comes from following others. Maybe there is something you want to re-post.
Or perhaps it’s a trend you want to participate in (remember the water-bucket challenge). Do it and post your picture was the idea.
Maybe it’s something going on in your community.
It may be something you learned at a recent convention or read in a trade magazine.
And some comes from you, your employees and your family.

And a great thing is that few words are needed. You don’t have to spend hours wording a long article. Just take a picture and add a caption. Or perhaps it is a video showing how a product works or fireworks over the local lake. With today’s smartphones, video is available anywhere and everywhere.

As you begin this journey, learn how to track what connects with your audience. Then do more of those items that make people take action. Engaging with people builds your presence.

Being effective in social media means being consistent in your posting. It isn’t a one-and-done tool (neither are any marketing tools).

Having a presence is good. Being involved is great!!

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About Glenn Muske

Glenn Muske is an independent expert on rural small business, working as GM Consulting – Your partner in achieving small business success. He provides consulting, and writes articles for county extension agents and newspapers across North Dakota. Previously, he was the Rural and Agribusiness Enterprise Development Specialist at the North Dakota State University Extension Service – Center for Community Vitality.