A reader wrote to me about an influx of low-income people into his town, using subsidized housing and other community services. He said a town council member had talked about them as “a drain on resources” and “dead weight.”
I got angry when I read that. But it took me awhile to figure out the real reason.
My reply to the reader was just this:
What if the families with low income are actually your best asset, your potential entrepreneurs, and within a generation will be your business leaders?
And now we get to the real reason I got angry. Because this is my family’s story. My great-grandmother was a teacher who relied on subsidized housing, staying with families in the school district until the community banded together to build a tar paper shack for her to live in with her daughter. On the other side of the family, my grandfather moved his family through a series of run-down, borrowed farmhouses as he tried to recover financially from the great depression and serving in the second world war and the hard times immediately after.
Both of these people worked their way up to being self-sufficient and more, and their children became business and civic leaders in their communities.
Yes, times have changed, and people are different. That doesn’t change my original question:
What if the families with low income are actually your best asset, your potential entrepreneurs, and within a generation will be your business leaders? How would you treat them then?
You help them start that journey today with the Innovative Rural Business Models
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022