In an era when we’re encouraging every rural business to look further outside their local market, it’s interesting to see a business go the other direction.
Most rural auction companies use the internet to promote the items at their sales and to accept bids from far-flung customers. But one auction service I heard about in Elkhart, Kansas, advertises their auctions of antiques and collectibles as “farm fresh auctions.” They don’t take online bids.
See, antiques and other country collectibles are often “picked” from farm auctions and other sources by dealers, then marked up and re-sold time after time. This company is differentiating their service by promoting that their sales are a chance to get items “fresh on the market.”
Another reminder that there is no one correct way to run your business. Find the angle the works for you, and go for it.
- Seasonal business: How to beat the annual “no bookings!” panic - August 8, 2022
- Recession? Practical steps from 3 international peers - August 3, 2022
- Reaching “at risk” kids for local jobs - July 15, 2022
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022