In an era when we’re encouraging every rural business to look further outside their local market, it’s interesting to see a business go the other direction.
Most rural auction companies use the internet to promote the items at their sales and to accept bids from far-flung customers. But one auction service I heard about in Elkhart, Kansas, advertises their auctions of antiques and collectibles as “farm fresh auctions.” They don’t take online bids.
See, antiques and other country collectibles are often “picked” from farm auctions and other sources by dealers, then marked up and re-sold time after time. This company is differentiating their service by promoting that their sales are a chance to get items “fresh on the market.”
Another reminder that there is no one correct way to run your business. Find the angle the works for you, and go for it.
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020