Want to start your own business? Start by experimenting with borrowed space inside an existing business. Photo by Becky McCray
In a recent conference call by the Orton Family Foundation, one of the listeners asked a great practical question:
What are 3 actions most effective at starting a local company? —Jay B., KS
My answer was:
Try 3 small scale tests.
That’s how you’ll build knowledge of what works, build an initial following in the market, and build assets toward your next, bigger step.
What can you do to test a business idea?
- Try something temporary: pop-up for a day, a week or a season
- Try something tiny: look for just a few hundred square feet to set up in
- Try something together: set up your business inside an existing business, coworking space, maker space, shared art studio, or shared commercial kitchen
- Try a truck or trailer: use more than one town to gather enough customers
Those are four of the Innovative Rural Business Models. They are the best way to build up to bigger future business successes. (Watch for a more in-depth article on this updated version of the Innovative Rural Business Models, coming soon.)
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Jerry Stevens says
October 28, 2016 at 2:47 pmThanks SBS! I didn’t see a search feature on the blog as I am looking for inf (research, ideas, etc) about rural downtown business revitalization. Any info would be great…thanks!
Small Biz Survival says
November 1, 2016 at 10:27 amStop by the Front Page. In the right-hand column, you’ll see a search box. That is the built in search-function, and it’s the easiest way to find anything you’re looking for here. http://smallbizsurvival.com
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