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No, really, my business needs a new sign

By Becky McCray

Glenn Muske wrote Your Small Business Needs a Sign.

Ouch! This really hit home for me. Our store sign was damaged by wind and hail, and we left it there for way too long because it seemed like such a big job to do anything.

Sign box detail1

Too many questions: how much will it cost? Which big city sign company can we trust? (no local sign companies!) Or should we get a local welder to bodge something together? Or…. We were stuck. So we just stuck up some temporary flags that say “LIQUOR.”

Then we managed to find really plain temporary replacement faces for the sign. Turns out we had these panels all along in storage, but weren’t sure they’d work. They’re horribly generic, but better than nothing.

Black and white sign

It’s high time to get a permanent solution.

We finally made the decisions. We bought an old sign box from another business. I designed new sign faces online, and we got a nearby company to print new faces for it. I put the order in on Friday.

I’ll let you know how it goes.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

July 25, 2016 Filed Under: entrepreneurship, marketing, mistakes

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