We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach.
In the USA, this weekend is Small Business Saturday. (Canada celebrated last month, and the UK is holding out for Dec 5. Australia is taking the whole month of November, which is smart.)
Expect a lot of media attention in the US for #ShopSmall events, so this is a big chance to piggyback on that. You can do this on any of your social media channels and in ads you run.
Since weekends are usually a time when folks shop in big cities and at big box stores, it’s up to us to remind them that this Saturday is different. Tell customers that they’ll want to make plans to stay and shop in your community this weekend. Give them good reasons, by mentioning any local events that will be happening that day. Point out special activities. Make a big deal about the variety of local stores in your community.
When you write your social media posts this week include the #ShopSmall and #ShiftYourShopping hashtags. For your print ads and in-store displays, use the ShopSmall logo from ShopSmall.com as well as the Shift Your Shopping logo.
Watch for your fellow local stores. More of them may be online this week gearing up for the rush of activity. Make sure you find, like and share their stuff.
Shift Your Shopping 2015 series:
- Picking your Holiday 2015 marketing theme
- Set your cover photos
- Spotlight a local business
- Spotlight on community
- Share the causes you care about
- Support your service providers
- Small Business Saturday
- Tell your founding story
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
[…] Small Business Saturday […]