We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach.
This week, the focus is on the local businesses that help you do business.
Think about all the other businesses you rely on. Who sells you supplies? Who produces the products you sell? Who does your bookkeeping or sells you insurance? Who is your bank? Who takes care of your maintenance or fixes your equipment?
Every business you depend on is also helping build a stronger community.
Pick a favorite one, and write a three-sentence story about them. Be sure to tag them or mention them by name so they can find it. End by saying, “Together, we’re making a better community. When you shift just a little more of your shopping to local stores, you help us all. #ShiftYourShopping.” You can do this on Facebook or Instagram, or in print ads you’re planning to run.
While you’re online, look up your fellow local stores. See if they have posted their mini-stories yet. When you find them, like and share them!
Kind of makes you feel good to know you’re giving a little thank you to another business, doesn’t it? You might as well feel even better and do a few of these.
Shift Your Shopping is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
Shift Your Shopping 2015 series:
- Picking your Holiday 2015 marketing theme
- Set your cover photos
- Spotlight a local business
- Spotlight on community
- Share the causes you care about
- Support your service providers
- Small Business Saturday
- Tell your founding story
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
[…] Support your service providers […]