We’re all going to use the same marketing theme this year. You, me, and every business in your town. We’re all going to use Shift Your Shopping.
Here are 5 reasons why.
- There’s a tendency among small businesses in small towns to use the same marketing theme from year to year, the same ads with new dates, the same messages we used last year. Not this year!
- When we all coordinate our message, we’ll multiply our efforts and reach more potential customers.
- It works well with projects you may already have planned, like Shop Small Saturday.
- It’s a great fit for small towns. Rather than just one day, you get a campaign that runs as long as you like.
- You don’t have to create new graphics. You can borrow text, graphics and designs from the Shift Your Shopping community.
- Shift Your Shopping puts the focus on your community as a whole.
You could just talk about the new items you just got in, or how you offer gift wrapping. Instead, Shift Your Shopping asks you to talk about how important your local business community is and how people can support it by shifting more of their holiday shopping to local stores. Then you can talk about your new items.
I am volunteering again this year with other small business supporters and organizations to help make Shift Your Shopping happen. And I’m using Shift Your Shopping as our holiday 2015 theme for my store. You’ll see it in our social media posts, our in-store displays and our traditional media ads.
It solves the “I don’t have anything to post!” dilemma for social media. You can post all day long about other local businesses, cool things they are doing, how much you love the very best things about your town. And when they do the same for you, you’ll both reach more potential customers.
What you’re trying to do is help people see that your business community really is a community and that it matters.
What to do first
1. Decide right now that you are doing it. You are using Shift Your Shopping as the tagline, and the importance of your local business community as your theme.
2. Pass it on. Reach out to your favorite friends who also have businesses. Share this article with them. Ask them to join you.
Have more ideas to make Shift Your Shopping the best small town holiday campaign ever? I’d love to hear about it. Hit reply or add in the comments below.
Shift Your Shopping 2015 series:
- Picking your Holiday 2015 marketing theme
- Set your cover photos
- Spotlight a local business
- Spotlight on community
- Share the causes you care about
- Support your service providers
- Small Business Saturday
- Tell your founding story
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021