7 Biggest Strengths of Local Shops
And how you can build on them.
Remember the 7 Weaknesses of Local Shops? They were crazy popular because they touched a nerve. I acknowledged that some of our local businesses really need to step up to earn business today. This series is the flip side of that idea. Small town stores have strengths, too. Our best local shops know a lot about customer service and community, and every business would be wise to learn from our strengths. Start reading the series here:
- Get to know you
- Make customers feel loved
- Fewer layers
- More flexible
- More knowledgeable
- Benefiting the local community
Strength 7: Benefiting the Local Community.
This is the last of the series, and I think it’s the most important. Small town businesses benefit their local community.
It’s not hard to see that locally-owned small businesses in small towns have a focus on their local community. My feeling is that small town people start out more focused on our local community than people who live in suburbs or big, loose metropolitan areas. When you start a business in your small town, you don’t forget about your community; you support it. You donate to local causes, just like you did before. You volunteer at local events, like you did before you had a business. You participate in local issues, just like before. And if your business prospers, you have more money for all those activities. When you need help, you hire local people. You buy from local suppliers, and you contract with local services. That adds up to a lot of community benefit.
But you don’t have to believe my speculative thinking. Let’s go to the research.
Charles M. Tolbert, Baylor University, looked at the effects of small business on their local community. His research shows that locally-owned business establishments are associated statistically with some benefits that might make your jaw drop:
- higher average income levels
- less income inequality
- lower poverty levels
- lower unemployment
- less juvenile delinquency
- less crime
- lower levels of obesity
- lower levels of diabetes
Larger businesses were not associated with these benefits.
Tolbert said that business owners are a local independent middle class, vested in the locality, embedded in the community, and acting as stakeholders. He speculated that the entrepreneurial culture may be associated with better investment in health care facilities, recruitment of physicians, and a better social environment. What he’s trying to say is that local business owners care about their community. I agree.
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021