• Survey
  • Book Becky to speak
  • The book: Small Town Rules
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

Community banking is critical to small towns

By Becky McCray

2014-05-09 Becky McCray with Jill Castilla from Edmond at AMIBA national conference

Jill Castilla is a fellow Oklahoman, so I was thrilled to meet her at the AMIBA national conference.

At the AMIBA national conference, I captured a few of the sessions that I thought you might be interested in. This one is about community bankers and how they get involved in your town. If you haven’t started a relationship with a community bank, now is a great time to get out and meet one. (None in your town? Try to find one in the next nearest town.)

Audio recording: 

Supporting and Partnering with Community Financial Institutions with Jill Castilla and Eric Morse. Download MP3.

Or listen online:

http://files.mccrayandassoc.com/downloads/amiba/AMIBA%20Community%20Banking%20session.mp3

 

About the speakers: 

Jill Castilla

When Jill Castilla tweets out a post with the “#banklocally” hashtag, it’s really her. Castilla is the CEO of Citizens Bank of Edmond, where she is the fourth generation of her family to work for the Oklahoma-based community bank. Castilla uploaded her experience in the military and her years at the Federal Reserve Bank of Kansas City into Citizens Bank to create an atmosphere of responsibility and responsiveness. Her community outreach through social media is helping usher in an era of approachability and open communication in community banking.

In 2013, when Castilla was Chief Operating Officer for Citizens Bank, she was named by the Independent Community Bankers Association as a top bank social media influencer, and her quick embrace of new technology goes beyond the Twitter feed – the bank’s cutting-edge ATM systems are putting the first real changes in the technology since the 1980s. Twitter: @JillCastilla

Eric Morse

Eric Morse is the Founder of a newly launched web site, SwitchToCommunity.com, and an outspoken advocate for community banking. He is a life-long banker currently serving as SVP of Retail Banking and Marketing for Needham Bank, the evolution of community banking. Prior positions include head of corporate marketing at a Bank of America predecessor bank and global chief marketing officer for a Wall Street investment bank. He has been to “the dark side” and back! Twitter: @BankingLocal

  • About the Author
  • Latest Posts

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

June 4, 2014 Filed Under: community, podcast, rural

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

What is holding us back? Why does every project take so long in small towns?

How any business can be part of downtown events by going mobile

Concert-goers talking and enjoying the evening in downtown Webster City, Iowa.

Why do people say there’s nothing to do here then not come to our concerts?

Retailers: Fill all empty space, floor to ceiling

More of the best of Small Biz Survival

Copyright © 2021 Becky McCray
Front Page · Log in