Two business lessons from a local business:
- You have to be open to make the sale.
- Pay attention to the customer in front of you.
My hometown Alva, Oklahoma, (population 6,200) holds a monthly first Friday Art Walk downtown. It’s primarily about fine arts displays, but a few businesses are starting to be open as well. Local pillar of the community Holder Drug is open til 7, same as every weeknight.
My sister and I went downtown for the art displays, then dropped in to Holder’s right at 7 as they were closing up to drop off a prescription. Todd Holder was counting out his cash drawer, but stopped to help us. Pharmacist Verne Metcalf immediately started filling my prescription while Todd showed us their new line of handcrafted soaps and lotions from a small town Colorado business. When Todd’s cell phone rang, it was our local State Rep, who happens to also be Speaker of the House now. Todd said, “oh, he can wait.” We all laughed, and Todd stayed talking with us. My sister and I left with lots of new lotions and soaps, and I got my prescription. Todd went back to counting the drawer 10 or 15 minutes later than he planned, and I guess he called our state representative back later.
1. You have to be open to make the sale.
It didn’t matter that Holder’s isn’t a fine arts store. We came in from art walk and spent money. Be open late.
2. Pay attention to the customer in front of you.
Sure, Todd could have taken that important phone call, but it made us feel important that he didn’t. Keep your eyes on the person who honored you by stepping into your store.
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020