Todd Holder rings up soaps and lotions for my sister Connie Foote. Photo by Becky McCray.
Two business lessons from a local business:
- You have to be open to make the sale.
- Pay attention to the customer in front of you.
My hometown Alva, Oklahoma, (population 6,200) holds a monthly first Friday Art Walk downtown. It’s primarily about fine arts displays, but a few businesses are starting to be open as well. Local pillar of the community Holder Drug is open til 7, same as every weeknight.
My sister and I went downtown for the art displays, then dropped in to Holder’s right at 7 as they were closing up to drop off a prescription. Todd Holder was counting out his cash drawer, but stopped to help us. Pharmacist Verne Metcalf immediately started filling my prescription while Todd showed us their new line of handcrafted soaps and lotions from a small town Colorado business. When Todd’s cell phone rang, it was our local State Rep, who happens to also be Speaker of the House now. Todd said, “oh, he can wait.” We all laughed, and Todd stayed talking with us. My sister and I left with lots of new lotions and soaps, and I got my prescription. Todd went back to counting the drawer 10 or 15 minutes later than he planned, and I guess he called our state representative back later.
1. You have to be open to make the sale.
It didn’t matter that Holder’s isn’t a fine arts store. We came in from art walk and spent money. Be open late.
2. Pay attention to the customer in front of you.
Sure, Todd could have taken that important phone call, but it made us feel important that he didn’t. Keep your eyes on the person who honored you by stepping into your store.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
