Small Biz Survival

The small town and rural business resource

A row of small town shops

When there’s not enough business in your small town, get beyond your geographic limits

By

Webster City bakery with retail pop up

When you re-think place, you can turn an un-used corner in a bakery into a temporary retail space. Photo from Webster City, Iowa, by Becky McCray.

Small towns are by definition a limited market. If you are depending on just your locals for all of your customers, you are limiting the growth of your business.

You may need to reach beyond the geographic limits to find enough customers to be sustainable. So think of ways you can get beyond the borders. Rethink place.

  1. Can you make some sales online?
  2. Can you load up in a trailer and go to nearby markets?
  3. Can you do a pop-up temporary shop in another town for a big festival?
  4. Can you open a second location, maybe inside another store in another town?

My friend Rob was telling me about an ice skating shop that is located with an ice rink and arena. Whenever the local hockey games at the arena are canceled, the shop loses sales. Then five months out of the year, they have almost no foot traffic to the arena, so they do almost no business. I suggested using a trailer to get mobile for holiday sales. Find a friendly parking lot to set up in, and be where the customers are.

In Webster City, Iowa, I saw a bakery/coffee shop/ice cream shop that had a single shelf of retail space filled by another local retailer. They even had a rack of books by a local author. All of these businesses together were re-thinking place.

Spend some time with those questions, and I bet you’ll come up with some creative ways to supplement your small local population and build a stronger business.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

 

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

More of the best of Small Biz Survival