Yoga seems like a hard thing to give a sample of, unless you just give away a class for free. Listen in as we brainstorm some other ways to bring people into the experience. Photo CC by Tom Mooring on Flickr.
During a break at an event last year, a small town yoga studio owner and I talked about her marketing. She knows that if people come to one class, they usually like it and return. She asked if she should make that first class free to get them in the door. I said no, because a whole class still seems like a big hurdle to someone who has never tried yoga. Then I started making up alternative ways to get people to sample yoga.
Even though it was during a break, the audio was being recorded, so you get to listen in for a few minutes while we brainstorm out some alternatives.
MP3 download: How do you sample yoga?
No matter what you offer, you can find ways to give people samples.
I love to brainstorm with local businesses like this when I speak and visit different towns. It’s some of the most valuable time we spend together.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
That’s interesting. I guess this also applies to businesses in unique niches. Some niches cannot sell their products as free samples. This applies to those offering services as well.
Thanks, Ivan. That’s why I shared it.