During a break at an event last year, a small town yoga studio owner and I talked about her marketing. She knows that if people come to one class, they usually like it and return. She asked if she should make that first class free to get them in the door. I said no, because a whole class still seems like a big hurdle to someone who has never tried yoga. Then I started making up alternative ways to get people to sample yoga.
Even though it was during a break, the audio was being recorded, so you get to listen in for a few minutes while we brainstorm out some alternatives.
No matter what you offer, you can find ways to give people samples.
I love to brainstorm with local businesses like this when I speak and visit different towns. It’s some of the most valuable time we spend together.
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021