Ben Winchester Part 2: Rewriting the Rural Narrative

Ben Winchester has a positive view of rural for good reason: he’s done the research.

Ben Winchester talking to a young family. Photo courtesy of Univ of Minnesota Extension

The media loves to talk about the brain drain of young people leaving rural communities. Ben’s research says there’s another trend, maybe more powerful. Adults age 30-44 are returning to rural communities, bringing higher incomes, better education and more businesses. This then is a brain gain that makes a big difference in rural communities.

Here’s part 1 of Ben Winchester’s interview.

Why this podcast exists

If you’re “just a business owner” or “just” someone in a small town, you often feel like you’re the only one. Either the only one with a positive outlook or the only one who is trying to create change. The whole point of this podcast is to bring all of us together. You are not alone.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.