In response to “Want to develop your small town? Start with your assets, Luther Snow says,” two of you asked for more information about facilitating business-to-business marketplaces.
Simone Cahoj said in a comment:
I’d love some more ideas about facilitating a business-to-business marketplace. We have tried this but I think we need a different approach! :)
And Jim Ellis asked on Facebook for examples. So I’m asking you, too!
One example I’ve seen in a big city and liked was Let’s Do Business Tulsa. It provides an online directory of what’s available within the greater metropolitan area. That helps businesses find local sources for things they already buy. In many cases, they are able to cut the total cost by going with a local or regional supplier.
Notice that Tulsa chose to promote the entire region, not just their town. You should do the same: pull together a whole region for local sourcing. (How you define your region is up to you, and whatever makes sense for local commerce.)
What small-town or small-region examples of a business-to-business marketplace have you seen? What lessons can you share?
Want more advice on Shop Local campaigns? Get our Shop Local 2.0 booklet.
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021