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Weakness 2. Poor Customer Service

By Becky McCray

7 Most Common Weaknesses of Local Shops, and what we're all going to do about them.

The 7 Most Common Weaknesses of Local Shops

And what we’re all going to do about them.

As we head into the busy holiday shopping season, we’ll see lots of Shop Local messages working to get customers to think about shifting their shopping more to local stores. I want to add another layer, and get rural business owners to think about making Better Local Shopping to hold on to those customers.

This is part 2 of a seven week series on the weaknesses and what we can do about them.

If you’re a local business, you can take these to heart. Make an honest effort to improve in each of these areas over these 7 weeks. That takes us up to Thanksgiving holiday in the US, Shop Small Saturday, and the final few weeks of holiday shopping everywhere.

If you’re with a Chamber of Commerce or other business organization, you can gather a small group of merchants who want to work on these together. Meet, go over the weakness, brainstorm some ideas, and maybe find ways to share resources and turn them into strengths.

 

The Series: 

  • Weakness 1: Limited Business Hours 
  • Weakness 2. Poor Customer Service
  • Weakness 3. Limited Selection
  • Weakness 4: High Prices
  • Weakness 5: Dated Appearance or Ugly Buildings
  • Weakness 6. Not Marketing
  • Weakness 7. Failing the Showrooming Test

 

Small town businesses are popularly seen as the best in customer service. If only all of us lived up to it.  Photo by Becky McCray.

Weakness 2. Poor Customer Service

Solution: Return to our small town customer service roots.

Small town stores define the best in customer service: friendly, personal, knowledgeable, helpful, and willing to go above and beyond.

“Can I help you?” – in a Halifax store, a genuine offer of assistance. In Toronto – something you say to a suspected shoplifter.

— Darrin Rose (@darrinrose) May 7, 2013


‏
Now if all our businesses lived up to this, we wouldn’t need to even mention customer service.

What defines good service? 

Each customer has their own definition of good service, but here are some common, easy things to start with:

  • Welcome every single person in your door as soon as they come in. Every time.
  • Know your product and answer customer questions in person, by phone, and online.
  • Be fast. You’re up against next day shipping, so 2 week turnaround isn’t competitive.
  • Fix problems personally and quickly.

You can make good use of this manifesto for customer service from Barry Moltz and Mary Jane Grinstead.

Find local training in customer service.

Check with your local technical center, community college, and extension service. They may already have a customer service training to offer.

Most of all, build relationships.

This is your secret small town advantage. Be friendly, personal, and work deliberately to connect with your customers like they are people, because they are.

What are you doing about it?

If your town or business is doing something with this series to improve local businesses, I’d love to hear about it.

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  • About the Author
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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
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  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020

October 21, 2013 Filed Under: customer service, mistakes, shop local Tagged With: retail

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Trackbacks

  1. Poor Customer Service: Possible Small Town Solutions says:
    October 23, 2013 at 11:50 am

    […] by Becky McCray of Small Biz Survival. As promised in this post, following is a summary of Becky’s post on this area, as well as a few of my own as it pertains to Lewistown and the surrounding Central […]

  2. Weakness 5. Dated Appearance or Ugly Buildings says:
    November 15, 2013 at 5:48 pm

    […] Weakness 2. Poor Customer Service […]

  3. Weakness 6. Not Marketing says:
    November 18, 2013 at 4:07 pm

    […] Weakness 2. Poor Customer Service […]

  4. Weakness 7. Failing the show-rooming test says:
    December 2, 2013 at 12:41 pm

    […] Weakness 2. Poor Customer Service […]

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