When was the last time you had barbecue? Can you remember the smoky smell of roasting meat wafting out of the smoker? It’s delightful, let me tell you.
Which is why it’s so smart of Shady Oak Barbecue and Grill in Fort Worth, Texas, to channel all the customers so they have to walk right past the meat smokers on their way in the door.
Because if you get people to engage their senses, including smell, they are 4 times more likely to buy.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How small town businesses can market to remote workers and turn them into new customers - May 15, 2023
- Survey of Rural Challenges 2023 results - May 8, 2023
- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
Sam Hamilton says
Ah that is a classic supermarket trick, pump the smells coming out of the bakery to the front door and get people more hungry as they shop
Becky McCray says
ooooooo! Great example, Sam! Now I’m thinking of tying scent to my liquor displays. Maybe a pumpkin pie scented candle with the display of Thanksgiving wines. Or a minty smell around the peppermint schnapps.
Ivan Widjaya says
Engaging the senses is one way to get a customer to buy. Once you get them hooked, they will buy out of their own free will. You don’t even have to encourage them.
Small Biz Survival says
Ivan, you might still have to encourage them, but engaging their senses surely helps!