Can’t you just smell the barbecue? Photo by Becky McCray.
When was the last time you had barbecue? Can you remember the smoky smell of roasting meat wafting out of the smoker? It’s delightful, let me tell you.
Which is why it’s so smart of Shady Oak Barbecue and Grill in Fort Worth, Texas, to channel all the customers so they have to walk right past the meat smokers on their way in the door.
Because if you get people to engage their senses, including smell, they are 4 times more likely to buy.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
Ah that is a classic supermarket trick, pump the smells coming out of the bakery to the front door and get people more hungry as they shop
ooooooo! Great example, Sam! Now I’m thinking of tying scent to my liquor displays. Maybe a pumpkin pie scented candle with the display of Thanksgiving wines. Or a minty smell around the peppermint schnapps.
Engaging the senses is one way to get a customer to buy. Once you get them hooked, they will buy out of their own free will. You don’t even have to encourage them.
Ivan, you might still have to encourage them, but engaging their senses surely helps!