When was the last time you had barbecue? Can you remember the smoky smell of roasting meat wafting out of the smoker? It’s delightful, let me tell you.
Which is why it’s so smart of Shady Oak Barbecue and Grill in Fort Worth, Texas, to channel all the customers so they have to walk right past the meat smokers on their way in the door.
Because if you get people to engage their senses, including smell, they are 4 times more likely to buy.
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020