• Survey
  • Book Becky to speak
  • The book: Small Town Rules
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

Your next customer is an important reviewer

By Becky McCray

Restaurant customers use their smartphones at the table.

Everyone with a smartphone is a potential reviewer. Photo by Becky McCray.

1. You are getting reviewed online, right now. 
Whether you know it or not, people are reviewing your business online. Yes, even your small town business. Especially if you cater to tourists. They might be on Facebook, Yelp, TripAdvisor, Google Local, Urban Spoon, other review sites, their own blogs, Twitter, or a bunch of other places.

2. If you knew your next customer was going to be an important reviewer, how would you treat them? 
Wouldn’t you do a little bit extra for them? If you knew in advance that they were going to come in today, wouldn’t you prepare a few special things?

3. Why aren’t you treating everyone that way? 
Because now every one of your customers is a potential reviewer. Every single one.

4. How can you treat everyone as special? 
You set a standard of service, document it, and train everyone in your organization to do it exactly that way.

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

 

  • About the Author
  • Latest Posts

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

August 26, 2013 Filed Under: customer service, entrepreneurship, rural

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Comments

  1. Kirt Manecke says

    September 21, 2013 at 12:22 pm

    I love this! “Why aren’t you treating everyone that way?
    Because now every one of your customers is a potential reviewer. Every single one.”

    So true! Thank you for sharing.

    Every single customer has to be delighted every time.

    • Becky McCray says

      September 22, 2013 at 10:11 pm

      Kirt, it’s not easy, of course.

Trackbacks

  1. Doing it Now! | cameet.org says:
    August 30, 2013 at 8:23 pm

    […] Your next customer is an important reviewer […]

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

What is holding us back? Why does every project take so long in small towns?

How any business can be part of downtown events by going mobile

Concert-goers talking and enjoying the evening in downtown Webster City, Iowa.

Why do people say there’s nothing to do here then not come to our concerts?

Retailers: Fill all empty space, floor to ceiling

More of the best of Small Biz Survival

Copyright © 2021 Becky McCray
Front Page · Log in