Katharine & Company’s trailer serves up breakfast burritos at the farmer’s market in Beaumont, Texas. Photo (CC) by Sheila Scarborough.
Today, food isn’t limited to restaurants. Food trucks, pop up cafes, and other mobile food options are taking hold. But what works for big cities doesn’t necessarily work for small towns. What are the rural options for mobile food?
In northwest Oklahoma, we commonly see barbecue trailers and trucks. At events like festivals and fairs, food trailers are the usual. And there’s a long history of roadside farm stands and truck sales. With our recent oil boom, we’re seeing food trucks used to feed workers on job sites way outside the city limits.
The urban food truck trend is more about better-quality food, more specialties and creative cuisine in this stripped-down format. Most focus on a single specialty. There are trucks for grilled cheese, noodles, fusion cuisine, even cupcakes. You’ll see them brightly painted and decorated to draw you in. Most use social networks to share their daily locations. Atlanta has a section of their farmers market dedicated to food trucks. Now, food scooters may be the next new trend. Thanks to Master Card Business @MasterCardBiz for sharing that link.
Small Town Examples
Pauls Valley, Oklahoma, has Norma’s Pupuseria y Taqueria. She serves El Salvadorian and Mexican street food from a food truck, my friends at Wynnewood State Bank tell me. Then there’s the ‘wiches Cauldron just outside of Ottawa in Sittsville, Canada. Rural Hill Cultural Center in North Carolina is hosting a Food Truck Rally on July 26.
So the trend is definitely making in-roads.
Is your small town short on usable buildings that will meet code for a restaurant? Fitting out a food truck may be a less expensive option, and will let you reach out to other nearby towns for a bigger market.
But there are more ways to innovate. Here are a couple of ideas.
Jennifer Campbell aka @plowwife tweeted from her tractor:
“Why can’t farms have beer carts that go from field to field-tractor to tractor like golf courses do for golfers? #icoulduseacoldone”Amy Urbach @amyurbach tweeted while on a road trip:
“Do you think we could find a pizza delivery that would deliver on the highway???”
(No, I don’t advocate drinking and plowing.)
What could you do with more mobile food in a small town?
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
[…] By Becky McCray | Small Biz Survival […]