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Two successful agritourism ideas

By Becky McCray

Feeding the alpaca at Bradt's Menagerie. What started as a project for the kids and got out of hand is now an agritourism business. Photo by Becky McCray.

Feeding the alpaca at Bradt’s Menagerie. What started as a project for the kids that got out of hand is now an agritourism business. Photo by Becky McCray.

Last week, I had the chance to tour two agri-tourism operations near my hometown of Alva, Oklahoma. Here are their stories.

Bradt’s Menagerie

Jerad and JoDe Bradt wanted to get their kids out of video games and more into the real world. Jerad suggested they try raising chickens. JoDe had raised chicks when she was little, too, and remembered them not-too-fondly. But they gave it a try with a box of mail-order chicks. Soon the post office called them first thing in the morning, “Come get your package! It’s noisy!” (Good to know that hasn’t changed. Mr. McCray tells a similar story from back in the 1960’s.)

So they raised those chicks. Then another box or two of chicks. Then a miniature steer that came off craigslist because, well, Jerad wanted it. Then the llamas that needed a good home. And the llamas came with goats. And soon JoDe said in exasperation, “This is crazy! We have a petting zoo!” Then she realized, “We have a petting zoo!” and they started making plans to open the menagerie to the public.

Jerad Bradt loves animals and loves being a showman. The Menagerie is a perfect agritourism business for him. Photo by Becky McCray.

Jerad Bradt loves animals and loves being a showman. The Menagerie is a perfect agritourism business for him. Photo by Becky McCray.

Now there are zebras, camels, turkeys, peacocks, goats, sheep, pigs, cattle, ducks, llamas, alpaca, and of course chickens. Every one of them comes with a story, and they’re all friendly enough to pet. And there’s a picnic pavilion. And maybe a hay maze next year.

Now the kids do two hours of chores every night and still ask for more animals for Christmas and birthday presents.

Grown-ups seem to think they’re only supposed to come out if they have little kids to bring, but it turns out grown-ups love it, too.

Visit Bradt’s Menagerie online. 

Fruits of the Spirit Farm

Fruits of the Spirit agritourism also started as a project for the kids, and is now a business of its own. Photo by Becky McCray.

Fruits of the Spirit agritourism also started as a project for the kids, and is now a business of its own. Photo by Becky McCray.

What started as Skeeter and RaeLynn Bird’s 3 daughters’ market garden has grown into a new feature in Northwest Oklahoma: a you-pick berry farm. It’s the only one in Northwest Oklahoma (north of I-40, West of I-35). That means they are fighting not only the hot and cold of the climate but also the sparsity of the population.

Skeeter is always experimenting with something on his farm, whether it’s fruit trees, or horses, or the market garden he and his daughters worked together. Now that 2 of the daughters are off to college, Skeeter is still experimenting with berries. He tried blueberries because the family missed them from their days living in Alaska. The blueberries didn’t take to the alkali Oklahoma soils, but the blackberries did. And the first open-to-the public crop is coming on soon.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020
  • Economic self defense for small towns  - June 7, 2020

May 21, 2013 Filed Under: entrepreneurship, ideas, rural, tourism

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  1. Melisa says

    May 21, 2013 at 10:21 am

    I think with the increasing desire for people to ‘know’ their farmers and for local foods, you-pick farms and market farms are viable options for people with a strong desire to come home to work on a small acreage. Very well done.

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